The title of this post comes from the first chapter in Jim Collins’ book Good to Great, in which he desects how exactly a good company can become great.
The following is the first few paragraphs of the book:
“Good is the enemy of great.
And that is one of the key reasons why we have so little that becomes great.
We don’t have great schools, principally because we have good schools. We don’t have great government, principally because we have good government. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good — and that is their main problem.”
Personally I’m in total agreement with Collins’. In so many areas of society we could be doing a whole hell of a a lot better. Especially our social institutions. Continue reading →