The Problem With Inspiration

As my little illustration attempts to explain is that we should try to minimize the time we search for inspiration and maximize your heads down time. The thing is its really easy to get trapped searching for answers and hoping to be inspired to do work.  I’ve written about this before — the consumption whore problem.

Of course you will want to oscillate between the two and consuming information is really important, but turns out you find the answer you are searching for often enough by just doing the work. You really don’t need much time to be inspired.

Merlin Mann has a great video where he explains this problem in great detail, which I found insightful and entertaining.  To Merlin the reason why we are always looking for information, answers and inspiration is because we don’t know who we are.

We need someone to tell us what to do next. And we all know there are plenty of people/companies/entities out there that are more than willing to tell us what is wrong with us.

Watch the video, read the post.

On Company Culture

I really like’s “Culture” page on their website. Firstly because they stand for something and have clearly defined values. Secondly I really like number two:

“We have an extreme bias toward action”

To me this is the defining principle of great companies. These companies value action and Doing Work over meetings, conference calls and wheel spinning.

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