First Scott Berkun:
I’ve spent a decade studying how creatives do what they do and its simple: they work. Creativity is best thought of as a kind of effort, not an abstract thing – it’s what goes on when you are trying to solve a problem. The problem could be writing a poem, making a song, designing a website, anything. But no creative person in history was creative independent of working on some kind of project.
I appreciate Scott’s no-nonsense advice and he hits the nail on the head once again:
Doing Work is the only real way to get good at anything.
Sure reading is important and at times you need inspiration. But the real difference between the masters of any craft and the rest of us is that they put in more work.
They didn’t make a plan to do work, they just put in the hours. They cared deeply about their craft, created draft after draft and ultimately became masters.
This really is the secret to success. Which is comforting and scary at the same time: there is no magic bullet that we have to search for anymore; but we still have to put in the work day after day.
