Munchery is a relatively new service that delivers ready-to-eat meals to your door.
Here are six things I don’t like and four things I like about their desktop website user experience (UX)
What I Don’t Like
1. You have to scroll the entire page to find what you want, whether it’s an entree, side, dessert, for kids, or drink. They could add a dropdown menu at the top of the page.
2. It’s really difficult to figure out how to remove or modify an item in your shopping cart
When you are in your cart there is nothing obvious about changing your order in any way. You have to click on the number which takes you this the pop-up window:
My guess is that they don’t want easy for people to remove items. But really it’s just confusing and annoying and only creates ill will toward the brand.
Why not just do what Amazon.com does and at a Delete button?
3. The next action to take after putting an item in your bag is not obvious. There could be a prompt telling you to check out or could give suggestions on other items to compliment your selection.
4. Bulleted instructions would be easier to read.
5. User’s should be alerted that an item is not available in their zip code before they add it to their bag. Or it shouldn’t be shown at all.
6. The stars or number is not clickable or linked to a page showing reviews for an item.
What I Like
1. The entire site is very visual. This makes it easy to decide which items you’d want to eat. Text on the site is very small in contrast. This is seem to be like a conscious design choice.
2. Munchery makes it clear what they offer, which is crucial for a new service such as this.
3. Header navigation is simple and without fluff. The two most important pages — Daily Menu and How It Works — are prominently displayed. The More tab contains page links that are not needed to most users.
4. Products are highly detailed, including nutrition/calorie information, how to prepare and ingredient lists (very important for people with allergies). Delivery healthy, high quality, read-to-eat meals is going to attract customers that will want this kind of information.